“Free samples today! Dairy free sorbets and gelatos with raw honey!”
I’m sure you’ve heard me say this phrase while walking past our truck. But what did I do before deciding to make gelato for a living? Well, I was a researcher. At USC I was fascinated by human values. My goal as a doctoral student was to figure out what values were and how they were used to create culture. This 5-year mission led me do discover some interesting stuff about the foundations of self-concept, attitudes, beliefs and basic human behavior. It turns out that human values serve as the foundation for linguistics: words and their meanings.
If you ever get really bored and want to understand what values are, then feel free to read this article (it’s a first draft). It’ll also make a great bedtime story and will put your kids to sleep in minutes, guaranteed! It’s a bit controversial, so be prepared. My research defied 50+ years of human values research and had a confidence level of over 95%. What this means is that the data was pretty darn accurate.
So, click on the link below to get your nerd on. Enjoy!
Dr. John Hofmann